In Kosovo, more than a hundred people are killed in road accidents every year and around fourteen thousand (14.000) were injured in 2015. A number of these people are handicapped for life. Many of the victims are young citizens, therefore this determines whether they will have permanent injuries or they will pass away. In order to substantially reduce accident and casualty problems in Kosovo, KUSA implemented the project “Traffic Safety”. The overall objective of the project was to raise awareness among drivers, pedestrians and traffic safety police officers regarding the topic. The project addressed the problem of Traffic Safety that citizens face every day aiming to establish sound, safe and sustainable road transport system.
In honor of the World Day of Remembrance of Road Traffic Victims, KUSA in cooperation with Kosovo Police, OSCE, and Kolegji “Tempulli”, organized an awareness campaign consisted of different activities taking place each day. As part of this awareness campaign, KUSA has created three video clips of injured persons whose main purpose was to raise awareness and enhance the care of citizens in traffic. Videos were broadcasted in all local TV channels, as well as different social networks. (Please find attached the links in the bottom of this description)
The project “Traffic Safety” was proceeded with the following activities:
- On the first day of the campaign, interviews were conducted in all electronic and written media, where apart from the discussion on the history of this day, weekly activities were launched during this period.
- On the second day of the campaign, at Zahir Pajaziti Square, KUSA and other project partners organized a day for blood donation for persons injured in traffic accidents, where around 70 citizens donated their blood.
- On the third day, 96 candles were lit in front of the National Theater and recorded video clips were launched to commemorate the 96 victims who passed away in traffic accidents.
- On the fourth day, an International Conference was dedicated to the World Day of Remembrance of Road Traffic Victims with local, regional and international representatives, which took place at Sirius Hotel, Prishtina. After the conference, all the participants together with the Kosovo citizens marched at Main Square in Prishtina.